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博客>>Create a Startup One-pager that Makes Investors Say “Yes!”

Entrepreneurship,科学

Create a Startup One-pager that Makes Investors Say “Yes!”

这是一个简单的事实，让地面的初创物缩放和市场 - 采取严肃的现金。大多数初创公司将通过筹款期，最重要的是让投资者说是的. But before you make it to the investor’s desk, you’ll need to spend time clarifying your company’s value proposition and getting into the mind of the investor.

We interviewed several venture capitalists to find out what they look for in a startup one-pager, what MUST be included, and what might turn them off.

什么是启动单引擎？

A启动单件, sometimes called a one-page investor strategy or one-page business plan, is a concise expression of a startup’s unique value proposition. This is where founders present what they bring to the table, so they can get a seat at one with potential investors. Investors want to see that the founder is a logical, compelling communicator, who fully understands their startup’s position in the marketplace.

那么，过程如何工作？首先，请勿将您的一个传送带附加在第一个通信中。转介后，创始人应将投资者发送一个电力打包段落介绍自己。是的，一个段落（也许是两个），但不附加一个寻呼机 - 他们不会打开它。如果该段抓住投资者的注意力，他们将选择查看初创公司的一个寻呼机。

The one-pager itself should be a succinct, one-page document—not a slide deck. The most important aspect is clear, logical, and convincing writing. Here are 4 things to know when creating your startup one-pager:

1) Know Your Purpose.

有不同的单页业务计划，提供不同的目的：信息一寻呼机，投资单引文，产品单引人，媒体单引文和能力语句。我们将重点关注这里的投资单方面。

2）了解您的受众及其目标。

Just like you, investors have a variety of experiences and interests. Before reaching out, make sure you have an idea of what those interests are and how your solution supports them.

Your audience may include angel investors, venture capitalists (VCs), potential mentors, and community members. Most of the time, the audience is VCs.

投资者need to quickly understand the offered solution, how it will be positioned in the marketplace, the company’s current position, and how much funding you are looking to raise.一定要确定您打算如何使用这些资金以及为什么您需要在这种发展阶段需要资金。

Since it’s top-of-mind for investors, it’s smart to position your “this is what we are raising and why” toward the beginning of the document.

3）传达您的投资。

You know you’re worth it. Now it’s time to make sure they know it too. Be sure you have the following:

The right team
- 投资者are not only investing in the product, service, or idea your company sells. They are investing in the ability of the leadership team and personnel to make it all happen.
- 展示您的领导团队独特的经验和市场专业知识。
- 确保您的领导团队脱颖而出。
- 不要过分强调导师 - 导师很棒，但投资者正在投资实际的“团队”。
Problem statement and solution
- A key task of this one-pager is to describe your product and answer who needs it and why.
- Show that you deeply understand the problem your product or service solves.
- Then, convey how your solution uniquely solves the problem.
- 识别您的客户。谁关心问题/解决方案，谁愿意支付？
市场
- 早期投资者希望了解可量化的入口点。
- Overly optimistic one-pagers could turn away potential investors. Yet, short-selling may make potential investors think that there is no value to be gained in your market. So there is a real balance to be achieved here.
- Show clearly and concisely how your product or service will disrupt the industry.
- If you have a track record, use a chart to illustrate how your customer base has increased over time.
竞争优势
- 投资者will expect you to have a solid understanding of who your competitors are, what they offer, and how your solution will be positioned in the marketplace.
- 定义竞争对手。
- What does your solution offer that others do not?
- State Intellectual Property, if applicable.
退出策略
- It’s no secret that investors’ end goal is to see a return on their investment, so identify who could potentially buy your company.
- Are acquisitions common in your market?

4）包含哪些内容包括：

The content of your one-pager will need to change and adapt depending on your unique company and audience. Here are various content sections that could be included in your one-pager:

1. 1. 1. 公司名称
    2. 商标
    3. URL
    4. # of Employees
    5. Key Personnel
    6. 顾问
    7. 投资者
    8. 一行坑ch
    9. Business Summary
    10. Management Team
    11. Customer Problem
    12. Product/Service
    13. 目标市场
    14. 市场Size
    15. Financial Information
    16. 顾客
    17. Sales/Marketing Strategy
    18. 商业/收入模型
    19. Competitors
    20. 竞争优势（包括知识产权）
    21. 里程碑
    22. Strategic Partnerships
    23. Customer Testimonials (especially with new products

Other Useful Tid-bits

Knowing what content to include for the audience is half the battle of crafting a compelling one-pager. It’s imperative to write concisely to capture the attention of investors. There’s no room for fluff. Startups have to nail their story, hit all the key points, and—this part is key—avoid grammar and spelling mistakes.

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