By Katie Trauth Taylor and Corinne Stanforth

From how to hire strong writers for your content marketing efforts to how to write morning pages to start your day off right, everyone seems to be weighing in and offering opinions on the best ways to write.

那么网络上最好的写作建议是什么？As writing consultants with graduate degrees in professional writing, we’ve studied hundreds of books and articles on how to be a great writer. We’ll compare our research and expertise with internet advice to see which tips are worth following and which should raise your eyebrows and make you run. And if you’re ready to improve your writing and increase your chances of getting promoted,加入我们的在线自我节奏写作课程. Now let’s dive in:

最好的写作建议# 1:计算机生成的内容is Not the Future of Digital Marketing

如果我们对拼写检查的依赖依赖没有给您Heebie-Jeebies，那么电脑生成的内容肯定会。Maria Decesare最近的一块Vitalshares great advice aboutwhy computer-generated content is not the future of digital marketing.

Today, content is king.Each year, companies invest millions in content marketingto drive website traffic by consistently and prolifically publishing content optimized for search engines. Quantity of content matters tremendously to brands that want customers to find them on Google when they type in certain search words and phrases. The danger is that数量is now starting to take major precedence overqualityon content.

一些大型公司正在转向新的计算机生成的内容技术，如珀尔多多和自动洞察，让机器，而不是人类，做实际的写作。这些程序使用算法生成短窗体内容，如电子邮件主题行和推文，但看到未来，计算机能够“写入”更长的内容，如博客和文章，这并不是不可想象的。

计算机生成的内容有重大的道德和后勤缺陷。首先，它目前只能通过世界上最大的品牌访问。只有约3K /月的包裹的价格，只有只有撰写电子邮件主题行，中小型公司和中型公司和非营利组织无法希望负担它的需求。其次，在最新研究中明显咒语跳棋的垮台, computers cannot (yet) perfectly spot grammar and punctuation errors, let alone keep up with the ever-evolving cultural idiosyncrasies of the English language and its usage.

Language is and has always been a human-driven tool for cooperation and understanding. It morphs and changes as societies do, and so requires vast capacity for perception, adaptation, and response: stuff that an algorithm will never fully capture. As DiCesare so smartly puts it: “在我们的机器人霸主下降到地球上并开始抽出战略博客的战略博客帖子之前，我们仍然有很长的路要走。虽然一台电脑总是要在跳棋中击败我，但我打赌自己和重要的作家的其余作家可以超出双关语，出于机智和彻底策略，将计算机生成的机器人提供给令人尴尬的水平。“

The depth and value of human ideas cannot be clearly and compellingly communicated by machines. At least not yet. It’s why firms likewhitehat, and similar, exist on the market. And even if it could, that feat would require massive input from actual humans who create treasure troves of algorithmic possibilities that equal the nuance inside the human brain. Technology isn’t quite there yet, and we should all be having intentional conversations about whether we really want it to be.

Best Writing Advice #2: The Best Writing Emerges from Consistent Writing Habits

Keith Hjortshoj, author ofUnderstanding Writing Blocks, studied the reasons why some writers struggle to be prolific while others write with less anxiety and stumbling blocks. His research revealed that writers who create consistent times and environments for writing were significantly more prolific, creative, and successful than writers who wrote when they felt inspired. So called “binge writers”-writers who wrote mostly during times of inspiration in irregular intervals at weird times of day “imagined that they were highly inspired while they were writing madly for long periods.” Yet, surprisingly, “their work was judged less creative by colleagues, they had lower rates of acceptance from publications, and they were less likely to be promoted.”

那么我们可以从这个研究支持的写作建议中学到什么？每天同时为预定时间（理想情况）一致地写作。承诺写期限，是否由客户，同事或问责制伙伴自我强加或设定这些截止日期。不要归咎于旧哲学，只有在高肾上腺素，灵感和压力期间发生的伟大写作。了解没有截止日期的开放时间延伸得多可能导致书写块。因此，而不是锻炼灵感，故意以持续的，定期的间隔造成一致，您为自己设定了适度的期望。难以拨打一名超级英雄作家的愿望，他们在一周内写一本书，但研究表明，如果你一直而不是情感，你的写作更加清晰，更有可能接受。我们在5小时内分享如何成为一个更强大的作家的提示self-paced online writing course for busy professionals! So be sure to check it out. Okay, on to #3…

Best Writing Advice #3: When Faced With Multiple Awesome Job Candidates, Hire the Best Writer

在他的纽约时报畅销书关于业务，Rework, Jason Fried (the founder of Basecamp and a columnist at Inc.com), writes:

“If you are trying to decide among a few people to fill a position, hire the best writer. [His/her] writing skills will pay off. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society… Writing is today’s currency for good ideas.” -Basecamp Founder, Jason Fried

What we love about this quote is that, if you notice, Jason quietly mentions all五个级别的有效商业写作：他提到写作技巧，或者是一个无错误作者的重要性。他谈论清晰的写作，以及如何解释为明确的思维。他说伟大的作家知道要遗漏什么，这意味着他们简明扼要地写作。最后，伟大的作家将自己进入其他人的鞋子 - 他们建立了适量的上下文，并符合他们在文化的读者。

Especially considering that U.S. corporations每年花费31亿美元的基本写作培训乐动体育266for their employees, this wisdom is definitely great advice.

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